ios - Testing Facebook App Ads for Installs -

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i following guide https://developers.facebook.com/docs/ads-for-apps/mobile-app-ads , i've done explained: added facebook sdk, triggered "app activate" event corresponding app id in app delegate, set info.plist id. when test application through simulator , on testing device open app dashboard -> insights -> app events -> overview , track of "fb_mobile_activate_app" events instantly, incrementing. should have know sdk implemented correctly , can update app on app store without worries , run ads campaign on facebook? asking because things bit confusing on insights -> "mobile app installs" page:

this dashboard shows organic , paid app installs reported either facebook sdk ios, facebook sdk android, or mobile measurement partner. dashboard serves as indicator of app install volume, user demographics, , baseline understanding how ads increasing installs of app. developers can use dashboard debugging ensure app installs being recorded. detailed data on paid installs, see analytics in ads manager. users not logged version of facebook mobile app released since august 2012 not counted here.

how guys understand line developers can use dashboard debugging ensure app installs being recorded.? how can debug without having ad , why zeros on "mobile app installs" graph? possible facebook have faulty description or understanding wrong?


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